Case Study: 215 Qualified Leads Across California, Texas & Washington

Summary

The client. A mortgage lending team licensed in California, Texas, and Washington, looking for purchase leads in all three states.
The challenge. Homes, language, and buyer worries all change across state lines. One generic ad would have meant weaker clicks, weaker leads, and wasted budget.
Step 1: Three local campaigns. One campaign structure, with each state getting its own creative and copy, built on our Special Ad Copy Blueprint. Each state was tested and optimised on its own.
Step 2: Every lead qualified. Prospects answered questions about price, credit, income, timeline, pre-approval, and home type. Only leads that met the client's criteria were delivered: phone-confirmed, exclusive, and tagged with their state.
The client's side. Local presence dialing, a 2.9-minute average speed to lead, and a few weeks of persistent follow-up.
The result. 215 qualified, exclusive leads across three states, and real conversations with 42% of them.

Can We Do This in Your State?

California, Texas, and Washington are three of the more than 30 states we're running mortgage campaigns in right now. Every state gets its own creative, its own copy, and the same screening.

Book a consultation. We'll look at your market, your criteria, and what a steady stream of qualified, exclusive borrowers could look like for your team.

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